Case Study: Launching a New DC-Based Nonprofit
TRUE Center is a new nonprofit offering trauma-based intervention and prevention services for children and families regardless of the ability to pay. TRUE, which stands for Trauma Resilience Understanding and Education, aims to increase access in Washington D.C. and the surrounding metropolitan area by offering intervention and prevention services, as well as by providing education and training to the community and professionals.
TRUE brought in Avid Core to develop the new nonprofit’s first communications strategy and to serve as media trainers and strategic advisors throughout their launch.
Avid Core conducted an assessment to understand TRUE’s place in the existing landscape and to evaluate communications strategies that have successfully reached low-income children and families in need of similar types of services. Through the assessment, we highlighted several areas of opportunity and set the foundation for building community partnerships.
After gathering and analyzing assessment data, Avid Core created a comprehensive strategy that outlined a set of concrete, measurable goals, identified key stakeholder groups and messages for each, and defined communications tactics for achieving the new goals. We designed the strategy to promote the launch of the organization and construct a roadmap for its first year.
Avid Core kicked off implementation of the strategy by supporting TRUE’s official fundraising launch in March 2022, leading media outreach, crafting a social media strategy and corresponding design templates, and drafting content for an email campaign. We also hosted a media training that walked through best practices, offered examples of the messaging in action, and provided an opportunity to practice while giving live feedback on delivery and presentation.
Avid Core’s communications strategy set up the nonprofit for success, helping raise more than $17,000 in the two weeks following their launch and supporting TRUE’s ability to expand access to children and families who have experienced trauma.