The Prudential Spirit of Community Awards

Prudential, the well-known insurance company, annually bestows The Prudential Spirit of Community Awards, the nation’s largest youth recognition program based exclusively on volunteer community service. Avid Core was brought in to prepare Prudential’s Cultivating Key Capabilities through Volunteer Service: Preparing Youth for the Future of Work report. The client requested we extend the brand to make the report more visually compelling. We extended the color palette and iconography and made sure the heavy text was broken up with artistic elements and white space.