Avid Core Tapped to Revamp PlanRVA Community Engagement and Outreach Processes

PlanRVA recently selected Avid Core to support the development of community outreach and engagement strategies to address current and future needs related to transportation, environmental planning and emergency management. 

Virginia-based Avid Core partnered with Kearns & WestONE EIGHTY, and Burford Advertising for this effort, bringing together talented community engagement and strategic communications experts from four woman-owned small businesses. The Avid Core Team will work with PlanRVA to implement inclusive strategies, shift organizational culture, and bridge diversity and equity gaps to best serve the greater Richmond community. 

“As a company that specializes in diverse and comprehensive public outreach, Avid Core is well positioned to help PlanRVA achieve its mission to make connections that make an impact on the region’s residents and link people to one another, to places, and to resources,” said Avid Core co-founder Amanda Roberts. 

“Most innovative, comprehensive, and viable solutions happen when there is equitable participation. We are ready to build strong community engagement plans to get stakeholder input on transportation, emergency management, and environmental planning in the Richmond Region.” 

PlanRVA is the only organization where representatives from each of the Richmond Region’s nine localities can come together to analyze, plan, consult, and collaborate. In celebration of its 50th anniversary, the agency made a commitment to public accessibility and highlighted its priorities for inclusivity and equity. 

To kick off our work with PlanRVA, the Avid Core team is creating an agency-wide community engagement strategy. The strategy is rooted in feedback from a diverse group of stakeholders, including local tribes, community groups, and minority-owned businesses. 

“Our team brings decades of experience engaging with historically underrepresented communities and Tribal Nations in our work with federal, state, and local government clients,” Avid Core co-founder Virginia Quiambao Arroyo said. 

“Our strong program management qualifications and emphasis on collaboration and coordination offer PlanRVA the right blend of expertise for comprehensive and equitable outreach.”

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