It’s been quite a wild journey! While new to owning a business, Amanda and I have known each other and worked together for more than a decade. We launched Avid Core with a solid understanding of our individual strengths and weaknesses and our established working relationship allowed us to have frank conversations and make calculated […]

I started my career in book publicity and celebrity events. On paper, it seemed like everything you could want in a job—cool connections, the chance to be creative, living in the city—everything! Though I learned a lot, I ultimately discovered that I needed something different to feel fulfilled in my work and I looked toward […]

As we move forward with our digital launch, we’re thankful to our friends and colleagues who have made introductions, set up Zoom meet-and-greets, joined us for virtual happy hours and provided us with guidance on starting a new business. While we’re focused on growth, we also hope to make an impact on our industry, the […]

In support of families who are parenting in a time of unprecedented crisis, we are making a charitable donation to the Greater DC Diaper Bank, which works to provide resources for Washington, DC-area parents in need. We encourage you to join us to see where you can help—financially or otherwise—and to seek help when you […]

We are so excited to announce the launch of our new strategic communications company, Avid Core. We’re launching as a small, nimble team working on big, complex issues and we’re hungry to sink our teeth into new challenges. Most importantly, we’re launching as the kind of company we are proud to be a part of. […]