Announcing Avid Core

We are so excited to announce the launch of our new strategic communications company, Avid Core. We’re launching as a small, nimble team working on big, complex issues and we’re hungry to sink our teeth into new challenges.

Most importantly, we’re launching as the kind of company we are proud to be a part of. A lot of people start businesses out of necessity. We had other options in our field but realized that we could create more opportunities for others and create the kind of firm we have always wanted to work for by starting it ourselves from the ground up.

When we decided to establish Avid Core—more than six months ago—there was no way we could have predicted the environment we’d be launching into. We always knew it would be a challenge. Both of us have young kids (three years, one year, and six months old) and balancing our families, our regular workload, and the nascent stages of a company was a formidable task from the start. Adding the COVID-19 pandemic on top of everything makes the idea of launching a company seem crazy. But we think it would be crazier not to launch.

In times of uncertainty and crisis, it’s important to take control of the things that you can. For us, this means launching Avid Core and introducing ourselves to the world. While we planned to host a launch party, to set up introductory meetings with potential clients and partners, and to attend a flurry of networking events to get Avid Core’s name out there, now it seems that the tried-and-true sales practice of “knocking on doors” will be replaced by the dings of web conferences and the Muzak of conference call systems.

Our launch looks a little different than we originally intended, but it has inspired the type of creative and out-of-the-box thinking that we hope becomes synonymous with Avid Core.

We are passionate about helping our clients achieve their goals and about serving as reliable partners who balance process and progress to strategically move projects forward. These founding principles guide all our work and decisions.

We’re confident that we will get through this challenging time as a community and that we will rebuild in a way that is better than before. Our hope is that Avid Core can help with that.

— Virginia Quiambao Arroyo & Amanda Roberts

Path Forward

Path Forward is a national nonprofit on a mission to empower parents and other caregivers to restart their careers after time spent caregiving. Working within their existing brand, Avid Core staff extended template options, added to their repository of decorative graphics, and created mini-campaign styles to unify messaging series. Product included headers and several social media templates. 

The Prudential Spirit of Community Awards

Prudential, the well-known insurance company, annually bestows The Prudential Spirit of Community Awards, the nation’s largest youth recognition program based exclusively on volunteer community service. Avid Core was brought in to prepare Prudential’s Cultivating Key Capabilities through Volunteer Service: Preparing Youth for the Future of Work report. The client requested we extend the brand to make the report more visually compelling. We extended the color palette and iconography and made sure the heavy text was broken up with artistic elements and white space.

The Journal of College Admission

The Journal of College Admission offers readers resources from thought-leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission. Avid Core staff have both curated the content and designed the journal for almost two decades, including the in-house ads, and has rebranded it three times. 

The Next Step Public Charter School

The Next Step Public Charter School in Washington, DC provides students who face extraordinary challenges and who are not supported in traditional high schools with the opportunity to continue their education. Avid Core staff have worked with the school’s leadership to rebrand to announce the school’s extension of ages of students it accepts. We created presentation templates, stationery, signage, tickets, invitations, forms, and more for the launch. 

Collection of brightly-colored marketing materials for The Next Step Public Charter School.

NACAC National College Fairs

The National Association for College Admission Counseling (NACAC) annually holds two college fairs seasons to connect students with representatives from postsecondary institutions. Each season, hundreds of colleges and universities are represented, and thousands of students attend. Avid Core staff have worked with NACAC for many years to create attractive and attention-getting materials.

2019 Student National College Fairs, Performing & Visual Arts Fair, and STEM Fairs Posters
2020 Student and Counselor Virtual College Fair Materials
2021 Virtual College Fairs posters and ads featuring smiling students
2021 Virtual College Fairs Flyers and Ads