“I have been mulling over this message since the onset of the rise of violent crimes and deadly attacks against Asians and Pacific Islanders. I referenced past and recent instances of my family being attacked or ridiculed with anti-Asian sentiment. I wrote about the trauma that comes with being terrorized for simply existing, for being the subject of someone’s deep-rooted hate or fetish. I wrote about how it is possible and why it is important to stand against anti-Asian hate crimes without criminalizing black and other brown communities. I went down so many rabbit holes on various topics because I felt the need to educate and explain, but I realized that it cannot be done in one message or blog post. This feeling of defeat and hopelessness is even further compounded by the terrorist in Atlanta unveiling that he sought to eliminate outlets that contribute to his sexual addiction, further exposing the vulnerability that women, especially women of color, face day-to-day.

We must remind ourselves that racial and gendered hate crimes, violence, and murders are a long legacy and the collaborative work to eradicate it never ends. I hope everyone impacted has the love and support needed to heal from the senselessness.”

— Virginia Quiambao Arroyo, Avid Core Co-Founder   

Avid Core stands in solidarity with the Asian and Pacific Islander community. We denounce and condemn the hate crimes and racist attacks against Asians perpetrated this week and in recent months across the U.S.  

Avid Core reaffirms our commitment to the collective effort needed to effect change.

We will continue to grow our allyship with the Asian and Pacific Islander community through enforcing our anti-discrimination policies, maintaining a safe and healthy workplace culture, creating spaces for co-workers to support each other, and speaking out and intervening when we witness discrimination.

Avid Core recognizes that to effectively address anti-Asian racism, we must also work to end all forms of structural racism leveled at Black, Indigenous, Latinx, and other communities of color. We pledge to continue putting our founding values of inclusivity, integrity, and equity into practice.

In memory of the six Asian women murdered in Atlanta on March 16, we are donating to Futures Without Violence and the Asian Pacific Institute on Gender-Based Violence. We are also donating to Stop AAPI Hate to support their continued efforts to track and respond to the surge in racism and xenophobia. We encourage you to join us to see where you can help—financially or otherwise—and to seek help when you need it.

Avid Core, along with our close partners at Cogstone Resource Management, celebrate the historic appointment and confirmation of Secretary Debra Haaland.

We believe Secretary Haaland will continue the vital work at the Department of the Interior while fostering effective dialogue and ensuring representation for Indigenous communities.

As public outreach consultants and archaeologists, we offer few recommendations for Secretary Haaland to improve discussion efforts and foster authentic and honest relationships with Tribal Nations.  

The letter below was sent to the new Secretary following her appointment:

Dear Secretary Haaland,

Congratulations on your historic appointment as Secretary of the Interior. With this appointment, the Department of the Interior is in a unique position to incorporate Indigenous perspectives on critical issues such as social injustice, responsible protection of ancestral tribal lands, climate change, and federal-tribal affairs, which have long been overlooked.

As you are aware, the Department of the Interior is responsible for managing our country’s natural resources, federal and public lands, and honoring the Federal Government’s trust responsibilities to American Indian, Native Hawaiian, Alaska Native nations, organizations, and villages. However, a deep mistrust overshadows the Indigenous community’s attitude toward the Government, specifically the Department of the Interior. Now is the time to rebuild that trust.

Tribal representation matters. As tribal and historic preservation consultants, we help government agencies rebuild relationships with tribal nations and organizations based on renewed trust. Communication challenges, non-existent tribal consultation, and ineffective policy implementation have left the Indigenous population powerless in the public policy decision-making process. As the Biden Administration and the United States Congress prepare to undertake new legislation to address social injustice and environmental issues, we are confident you will use your knowledge and experience to ensure that Indigenous leaders and tribal perspectives are present during these discussions.

To encourage successful government-to-government relationships, we offer a few recommendations on improving the consultation process and opening the lines of communication with Tribal Nations:

1. Work with federally recognized tribes to ensure they have the available resources to engage in federal consultation.

A recent Government of Accountability Office (GAO) study reported that some tribes do not have the existing resources to engage in meaningful consultation. Native American tribes listed many factors, including limited funding, the lack of staff, and high volumes of consultation requests with short deadlines, that have prevented thorough assessments of project consultation. We recommend your agency broaden the availability of resources to assist tribes as they engage in discussions with federal agencies. We ask that your agency identifies ways to support Tribal governments in their efforts to participate in consultation dialogue.

Although the federal government only needs to consult federally recognized tribes, we recommend including state-recognized and non-federally recognized tribes in the consultation process. Many state-recognized and non-federally recognized tribes lack the resources to start the federal acknowledgment process and thus remain unrecognized even though they continue to practice their cultural traditions and have Indigenous knowledge of the land. Under federal law, the Government is required to consult with experts. Tribal members from state and non-federally recognized tribes are the experts.

2. Be transparent and share detailed information on how tribal input is considered in public policy decision making.

In a previous GAO study, tribes emphasized a disregard of tribal relations. We recommend creating a standard information-sharing process that includes a post-project debrief for Tribal leaders. Tribal leaders would appreciate hearing information explaining that tribal concerns were addressed and accommodated, even if project planning does not favor tribal interests.

3. Provide Tribal leadership with direct access to Department leadership during the consultation process.

As sovereign entities, Tribal leaders are responsible for decision making for their tribe. For the tribe, this is the equivalent role as the President of the United States. We believe you understand the importance of showing respect to the Tribal leader by having Department leadership or other high-ranking officials with decision-making power participate in tribal consultations.

4. Develop a tribal consultation policy to accommodate rural Indigenous communities.

A recent Census Bureau study estimates that over half of Native Americans living on rural tribal lands do not have access to essential wireless broadband services. The lack of internet connectivity for tribal members presents difficulties when engaging in virtual consultation. Many tribal members rely on their mobile phones for online services but lack available service areas and struggle with unreliable cellular coverage. When federal agencies hold online webinars or request online public comments, they disproportionately exclude tribal members who do not have broadband access. While there have been significant improvements to communications funding on tribal lands, we recommend that your agency develop public outreach and consultation policies designed to include rural tribal community members who do not have internet access. General mailing services, text messaging systems, or public town hall-style meetings are ways for your agency to promote rural tribal communities’ inclusion in the consultation process.

We appreciate the monumental task before you and recognize that decades of structural inequity will not be dismantled overnight. As minority, women-owned small businesses, we stand ready to work with you to ensure Indigenous and marginalized voices are heard and considered through the Department of the Interior’s work.

Best wishes,

Virginia Quiambao Arroyo
Avid Core

Desiree Martinez
Cogstone Resource Management

It’s been quite a wild journey! While new to owning a business, Amanda and I have known each other and worked together for more than a decade. We launched Avid Core with a solid understanding of our individual strengths and weaknesses and our established working relationship allowed us to have frank conversations and make calculated business decisions quickly. We kicked off our first year eager to endure the growing pains of entrepreneurship, but nothing could have prepared us for the bumpy road ahead.

With stay-at-home orders in place, our personal and professional worlds collided as we facilitated difficult client discussions with toddlers dancing to “Baby Shark” in the background. We developed and implemented company policies, while managing our own at home to protect our loved ones from the deadliest pandemic of our lifetime. We executed outreach strategies to disenfranchised stakeholders, while our nation continued to grapple with the pain and consequences of institutional racism and social injustice.

Like so many of us, we have done our best to face adversity and recognize the privilege and responsibilities we have as business owners and employers. There are still many lessons to learn through this journey, but this year proved our personal and professional perseverance.

So, what have we learned? What does the next year hold for us?

People and Partnerships

From trying to keep in touch with family and friends, to protecting and helping the most vulnerable in our communities, we have had to get creative to stay connected. Social distancing has taken its toll, yet it remains that there is much more to be gained through maintaining strong relationships, developing collaborative partnerships, and just generally helping others.

While our strong foundation and friendship made the transition to operating a business remotely a bit easier, building our company culture and team has been difficult. We find ways to build relationships with prospective staff in advance of hiring. We have had to tailor our recruitment strategy and rely more on our intuition to determine if someone not only has the right skillset but is also the right fit for our “core”.

Despite the hurdles that come with a new small business being forced to work remotely, we have adapted. It has allowed us to be flexible in the types of work we pursue and is valuable in many circumstances, whether it is a small, one-time project or a large effort with full-time employees. We are exploring long-term volunteer opportunities to help our neighbors and enhance our public spaces. We will also be reaching out to potential partners who share the same creative and collaborative spirit.

Expanding our network has been difficult with not being able to attend networking events and meet new people. Instead, we’ve mastered the various types of digital outreach tools (ex: Zoom, WebEx, Teams, Meet, FaceTime & GoToMeeting) to help us stay connected. Despite the distance, we look forward to hosting more virtual discussions in 2021. Please reach out if you want to connect and do not be surprised if you receive an email or phone call from us!

Certifications

We are close to receiving our Virginia Disadvantaged Business Enterprise (DBE) and Small, Woman, and Minority (SWaM) certification. This year we will be looking to expand our DBE certifications in other states to add value to projects looking for innovative ways to enhance communications and public involvement while meeting small business goals. At the federal level, we are in the queue to receive the Small Business Administration’s Economically Disadvantaged Woman-Owned Small Business (EDWOSB) certification, and we are working toward eligibility for the 8(a) program. We look forward to leveraging new and existing relationships with federal, state, local, and private partners to utilize these certifications. If you would like to discuss potential partnerships under these programs, let us know!

Diversity, Equity & Inclusion

Over the last year we have witnessed a historic call to action around the world to address the need for real change in unjust practices and policies, to admit that racism lurks within our institutions, and to accept the challenge that comes with dismantling it. As a woman- and minority-owned small business, we take our responsibility and commitment to this call to action seriously. We pledge to create a company culture and workforce that reflects the rich diversity that makes us such a powerful nation. While we have taken steps to fulfill this pledge, we will continue to work with subject matter experts to routinely evaluate and refine our policies and procedures, cultivate a dialogue within our team to openly discuss difficult and uncomfortable issues. We are committed to developing solutions for those issues to be addressed.

In our work, we have always looked to employ environmental justice practices and expand culturally sensitive outreach and communications strategies to communities. We have been working with thought leaders to combine their organizational development and training expertise with our expertise in communications and outreach to create a DE&I program that is reflective of authentic experiences and equips organizations with the communications tools needed to implement their plans. Stay tuned for more on this initiative later this month!

We are ready to build off the momentum of an exciting, yet tumultuous first year. Despite the hurdles, like all of you, we showed up and overcame the obstacles. We grew our existing work. We won new work. We grew our team. And now, we look forward to the road ahead!

— Virginia Quiambao Arroyo & Amanda Roberts

Launching a company during a pandemic has come with its own unique set of challenges. 2020 has been such a hard year for so many and we are so grateful for the support you have shown us at Avid Core.

Despite the unique set of circumstances, Avid Core has grown this year as company and put our core values into practice at every turn.

Our team has learned about ourselves and the ways we complement each other. We’ve examined how to continuously improve the work we do, and we’ve started to carve out our niche as a strategic communications and public outreach firm.

We look forward to the years to come and can’t wait to see what’s ahead in 2021!

To commemorate Jenae’s internship with Avid Core, we have donated in her honor to the non-profit of her choice. Jenae selected the Black Women’s Health Imperative, a national organization dedicated to the health and wellness of Black women and girls, and we are proud to support this wonderful organization and the important work they do.

If there’s one silver lining about being an intern during a pandemic, it’s that there’s no one in the office to fetch coffee for. But at Avid Core, even if we were working in person, no one would expect the intern to do a coffee run.

As a 2020 college graduate, my internship with Avid Core was a great opportunity to mark the end of my era as a student, and begin to learn more about myself as a professional. It taught me what I like to do, highlighted my strengths and areas of improvement, showed me how I can hone transferable skills to support my interests, and offered experience working in a remote environment.  I learned something new every day, whether it was about communications consulting or just “adulting.” Either way, it was clear that I was now working in the “real world” that I had been hearing about between the walls of a classroom for the last four years.

When I graduated from George Mason University in May, I was scared. The uncertainty of post-graduation is significantly more stressful amid a pandemic and recession. After months of applying and freelancing for work, I was so excited to accept this position as a Communications Specialist intern. As a developing journalist, I wanted more experience in the communications field as a whole and figured working with a woman-owned communications firm based right in my hometown was a unique place to start.

Avid Core’s flat working dynamic makes the company feel like a close-knit team. Everyone is approachable and made me feel welcome right from the beginning. My team made the “real world” less intimidating by making me feel included every step of the way. I was invited to add myself to the team section of the website, which was a first for me. This inclusion and support continued throughout the internship, echoing through every meeting, project, and happy hour.

At the beginning of my internship, I was encouraged to set measurable goals, whether they were job-specific or focused on honing my professional development. Though I had never previously done many of the tasks I did at Avid Core, over a few short months, I steadily built my experience and skillset. It feels rewarding to be able to look back and see how much progress I have made from the projects at the beginning of my internship to now. That feeling is the crux of a beneficial internship and reflects the importance of setting goals from the beginning.

I confirmed that I like working with others, a big part of the Avid Core ethos. Even as a remote office, team projects and tag-ups are part of the daily routine, which is helpful for getting feedback. In addition to collaborating with others, I was also offered opportunities to take on a leadership role. I crafted the company’s first Crisis Communication Plan, managing the project from start to finish and boosting my confidence in my capabilities as a project leader.

I learned the importance of networking and building a good network of colleagues.  As Avid Core is a new company, I’ve learned how those connections become key pillars of support.  I’m proud that I’ll be able to count on my team members here in my own professional network as I continue my career.

As a woman of color, it was inspiring to work for a woman- and minority-owned business, which I’ve never done before. I used to have a mental image of what a “boss” or “professional” looked like, and this idea made it seem less attainable to ever reach that level of success. But the more I worked with successful women, who are also successful parents and wives and business leaders, the more I learned that we had a lot in common. It showed me that it’s as accessible for me as it is for them.

I am so honored to have been Avid Core’s first intern. In my team bio, I wrote about how excited I was to add Avid Core to my story. Now, as my internship comes to a close, I feel confident and prepared to turn the page and begin my next chapter.

Jenae Barnes is a freelance journalist and member of the National Association of Black Journalists (NABJ) with bylines in ABC News, Blavity News, and Medium. Read more of her work.

In support of our Veterans, Avid Core is donating to the Fisher House Foundation, a non-profit organization that has provided 10 million nights of housing and $20 million in scholarships for military families. We encourage you to get involved and, if you are able, to find ways to give back to the brave people that have sacrificed for our freedom.

“I don’t want to jump through hoops to send my doctor my records,” one Veteran participant shared with a User Experience (UX) researcher. “I’ve called the VA and sent emails. I never find the right form when I need it and then I have to wait weeks for approval. At this point, I just want to send the right information from my phone to my doctor so I can have my surgery.” This was when it hit me. Our Veterans are tired of the legacy processes. They needed the Department of Veterans Affairs (VA) to remove the obstacles and provide direct access to their information. Veterans wanted to control who could see their health information, file a claim from their phone and manage their benefits. Last year, the MISSION ACT provided more than 9 million Veterans with greater access to health care in VA facilities and the community, expanded benefits for caregivers, and improved VA’s ability to retain the best medical providers.

The results wouldn’t have been possible without Travis Sorenson. As a Veteran himself, he understood the unique needs and knew the best ways to hear feedback. Sorenson, CEO of Oddball, formed a team of dedicated product managers, developers and customer success experts to develop a digital gateway in support the launch of the new Veterans Community Care Program. The Oddball team worked with Veterans, Veteran Service Organizations (VSOs), software developers and members of the community to gather requirements and test application programming interfaces. As a member of the Outreach Team, I was happy to hear the praise about the new ability to visit a nearby medical provider, rather than having to wait weeks to schedule an appointment or drive long distances to be seen at a VA facility. We were helping Veterans save time and receive the medical treatment they needed. The impact was monumental.

Working with Travis and Veterans Affairs opened my eyes to the simple ways we can make a difference in our Veterans’ lives. Travis introduced me to Patriot Boot Camp, which helped blaze his path to becoming one of FCW’s 2019 Rising Stars. The Oddball team and I joined other Carry the Load volunteers to clean tombstones of our fallen soldiers at a local National Veterans Cemetery. Travis has been able to give back to the Patriot Boot Camp community by raising funds and hosting a lunch and learn webinar to launch Veterans’ and military spouses’ careers. I applaud Travis and other Veteran-facing organizations for leading the charge to help Vets become more tech-savvy.

Avid Core is dedicated to finding new ways to serve our Vets and listen to their needs beyond the annual holiday. Members of our team have worked with the following grassroot Veteran Service Organizations (VSOs):

• Stop Soldier Suicide
• Team Rubicon
• Team RWB

Avid Core’s staff members have the privilege of working side-by-side with representatives from all military branches and understand some of the hardships Vets have experienced over the years. We are committed to helping Veterans find new opportunities and transition back to civilian life smoothly. We listen to Veterans’ needs and make sure their voices are represented through the public involvement processes we manage. And we design digital solutions to improve communications with our Veterans in mind.

You did it! You voted early, or you’ve made a plan and—come Hell or high water—you will vote.

You probably feel pretty responsible right now, like I did when I vacuumed the floor that one time.

So now what? If you have the time, maybe you can sit back and watch the results come in, or maybe you have to go back to work or class. Maybe you can wear your “I voted” sticker to Starbucks and everyone will say, “Wow, look how responsible that guy is—I bet he owns a vacuum.”

But your involvement shouldn’t end there. Having worked for congressional offices and consulted with federal agencies and state and local governments, I’ve seen firsthand how informed and involved members of the public really do shape policy and governance more than just every two or four years.

Whether you’re a first-time voter, you’re back to voting after a hiatus, or you vote regularly but want to reassess how you engage with politics, here are some tips and resources to help you stay involved:

Find Out Where You Stand

You probably have some idea what you like in a candidate, but can you clearly explain how you reached a decision? If not—or if you haven’t thought about it in a while—there are a number of resources out there that can help you better understand and describe where your opinions land you on the political spectrum, and what politicians, parties or organizations believe the same things you do.

For example, iSideWith matches your answers to questions about the issues with candidates running for office and tells you how similar or how different their stances are to yours. Political Typology Quiz, by the Pew Research Center, will also ask you a bunch of questions and give you an answer about what political “type”—e.g. “Core Conservative” or “Solid Liberal,” etc.—fits you best. Finally, The Political Compass will use issue-based questions to place you at a point on a political spectrum and match you up to current and historical political leaders, allowing you to compare how their beliefs are more or less similar to yours.

Know Your Representatives

You know who’s at the top of your ballot, but do you know who your local, county, state or federal representatives are? Figuring it all out can be confusing—especially given that not every elected office is up for reelection at the same time.

Fortunately, there are a number of resources for finding out exactly who represents you. My Reps will let you plug in your street address and find the names, party affiliations and contact info for all of your elected representatives.  GovTrack is a similar tool for finding out your representatives at the federal level, and OpenStates gives the same info for state representatives.

Once you understand how to reach them, understand how they can help you—representatives can not only be an advocate for you regarding new regulations but they can also help connect you with government services or provide you with more information on government programs.

Read the news – and in between the lines

Media literacy is a critical and undertaught skill. Broadly, it means knowing how to evaluate news sources for credibility, and how to separate fact from fiction. If you’re just getting involved in politics, or want to step up your engagement, you’re going to want not only to keep up with the news, but to change how you read or hear it. Here are some questions you should ask yourself before you make a decision based on the news, or share an article or clip:

• Who is paying for this?
• Who is the intended audience?
• Do other sources say the same thing?
• What persuasive techniques does the author use? Are they trying to “sell” me something?
• Am I being told what I want to hear?

It’s up to you to develop the skill to critically evaluate the sources of information you see and hear, but there are a couple of resources to get you started that might help. For information about claims that can be verified based on fact, visit FactCheck.org. For information about what individuals and organizations are involved in funding various candidates and campaigns, visit OpenSecrets.org.

Offer your Input on Federal Rulemaking

At any given moment, federal agencies are writing, rewriting and soliciting public comments on thousands of federal regulations that impact millions of Americans, from who qualifies for various government subsidies and grants, to what federal lands can be open to energy development and what lands should be used for environmental conservation, to whether or not almond milk can legally be called “milk”—yes, people apparently have very strong opinions on this.

Despite the volume of rulemaking initiatives, the federal government has tried to modernize and make public comment accessible to all through regulations.gov. There are plenty of opportunities to comment, and plenty of initiatives to comment on—research and look for trending initiatives, read the docket information and use your background and experience to make a meaningful contribution. Before you comment, understand how your comment is going to be used—often times agencies are looking for information and data, not opinions, in order to inform policies and regulations.

Adopt an Issue, Volunteer, and Reach Out

What are the political issues that matter to you most? Research and find people and organizations that will help you use your time and energy in the most effective and meaningful way. If you’re new to politics, start on local issues that matter to you and will help you build the skills you need to research, organize, campaign and persuade. You don’t have to turn away from national conversations, but starting smaller can help you build a foundation to work on bigger and more complicated policy issues.

There are plenty of opportunities to participate both during and after election season. Find a candidate or organization and look for opportunities to volunteer, whether at a virtual event, a voter registration drive, an online forum, a rally or a demonstration.

Did you find out where you stand, find out who your representatives are, research and adopt an issue? Now is the perfect time to reach out. Call, email, or write your representatives. Staff members read and categorize information provided, and representatives get briefed on what their constituents are saying. Some representatives are avid Twitter users and will personally respond via DM. If you don’t know your representative’s stance on a particular issue, just ask. After all—you pay them!

As a child I was always drawn to electronics. Buttons? Yes, I pushed every single one to see what would happen. My non-technical family members took advantage of my interests. It started with programming their remotes, then it was resetting the clocks on the kitchen appliances, and eventually I graduated to purchasing cell phones, laptops, and serving as on-call IT support.

I was very fortunate to find an opportunity that allowed me to blend my passions for communications and IT. My consulting career began at the Department of Homeland Security while it was in its infancy. Post-9/11, our mission was to build an innovative IT biometric security system that would prevent known criminals and terrorists from entering the United States. With my suitcase always packed, I was able to visit 30 ports of entry and speak with people who wanted their concerns to be addressed. As a result, the Program Management Office (PMO) and our Outreach Team was recognized for successfully modernizing and securing our borders.

This experience opened the doors to decades of transforming old-fashioned paper processes into digital services. While the majority of the world is not fluent in coding or technical jargon, I was able to ask questions to help define the new technology’s benefits and then translate that into terms the public could easily understand. I enjoyed hosting webinars explaining everything from how inventors could save time and money by using the electronic patent filing portal to how to bring agencies together to collaborate on one secure network in order to respond to national emergencies. I am constantly impressed by the number of hours, dollars, and trees saved by replacing a paper process with one IT system. It also gives clients more robust data to work with in the future.

My most recent experience is with the U.S. Department of Veterans Affairs Office of Information Technology. I witnessed firsthand how application programming interfaces (APIs) and digital services impact our Veterans. With an innovative mission, VA leadership is laser-focused on removing obstacles and transforming how our Veterans receive healthcare. Veterans now have the ability to share their medical records and meet with a doctor by simply clicking a button on their phone.

When the COVID-19 pandemic changed the way the world functioned, it made many people re-assess priorities. It certainly impacted the way I function as a professional and mother. I wanted to be a part of the solution to help innovate the way our communities respond to emergency crises. The timing seemed perfect when Virginia and Amanda knocked on my virtual door. Learning that two of the most wonderful colleagues launched their own strategic communications firm just made sense. We discussed the opportunity to reunite and grow this small, woman-owned business. My brain excitedly yelled, “PIVOT!” just like Ross from Friends. It was definitely time to pivot for the right reasons.

I am really proud to join Avid Core. This powerhouse team brings together experienced strategists, journalists, facilitators and project managers to redefine how to collaborate with the public and private sector. My goal is to find innovative ways to enhance the digital services we provide to our community. As vice president, I am focused on creating new partnerships with forward-thinking teams looking to improve their processes, communicate change, and deliver excellent products. I look forward to helping others make the digital pivot.

Want to learn more now? Let’s grab a virtual drink and discuss.  

Stephanie Mace | Email | LinkedIn