Around the Table with LaTrina Antoine

Welcome to Around the Table, a regular series where we talk to people in our network and share the incredible work they are doing in their industry. Pull up a chair and join us for conversation and connection.

Name: LaTrina Antoine

Occupation: Editor in Chief at DC and Baltimore Witness

Where to Find You: LinkedIn

What inspired you to work in court and criminal justice reporting?

My first career ambition was actually to become a lawyer, so I’ve always been fascinated with the criminal justice system. I’ve also sadly been the daughter of a person killed in a shooting, so I know the hurt, pain and confusion that surrounds the system for a victim’s family.

Ever since I can remember, I’ve wanted to be able to know the facts about violent crime cases, especially since I felt I was never really given all the facts in my father’s case. American Witness, the parent company of Baltimore Witness and D.C. Witness, enables me to make sure other families get the facts. It won’t stop the pain, but at least the facts can answer some questions. 

What is your favorite part of being Editor-in-Chief of Baltimore Witness and DC Witness?

My favorite part is being able to manage operations, so that American Witness can keep looking to the future, building, producing more valuable content, expanding and providing exceptional experiences for students.

What is the most interesting or impactful news story you’ve written or worked on during your career?

Well, I’ve worked on a lot of news stories during my career, and they’ve all been impactful in their own specific ways. I don’t really have one that sticks out because I always give my very best to the stories I write or edit. I like to make sure that considerable thought and consideration is given to each piece because I can’t even fathom how my words or the words in a particular piece will impact the person reading it. Sometimes I’ve been shocked at how some stories are received, and I think that’s because I put so much into getting the full story that I don’t see the full impact the story could have until after it’s published.

How has your experience as a professor contributed to your journalistic work? Is the role of a professor something you’d like to pursue further in the future? 

Being a teacher has impacted my leadership skills in journalism. As a teacher, I’ve learned patience but also understanding in the different ways students learn. Teaching has helped me understand how students and young adults write and think about the world. Teaching has also let me understand that the way I perceive things isn’t how everyone perceives them. 

Teaching has also shown me how to be a better manager. As editor-in-chief, I can really see how some of the same tools I’ve developed as a professor have helped me reach new and seasoned writers.

For example, I used to love class discussions when I was a student, but I’ve learned that not all students or writers learn through open discussions. Some need to try the assignment and learn from the mistakes. Being a teacher has shown me how to effectively guide writers, both beginners and advanced professionals, not only in improving their final piece(s), but also improving the system they go about to create those final piece(s).

I like helping to guide people to reach their full potential, so yes, I would like to pursue professor roles in the future.

What is the best advice you’ve received during your career? 

Question everything.

Is there a new venture or opportunity on the horizon for Baltimore and DC Witness that you’d like to share? 

American Witness is always working on better ways to reach the community.

There is a new venture that we are creating to notify victims or family members of both the victims and suspects of when court proceedings occur. Throughout our coverage, we have seen that many family members and victims are essentially shut out of the process. We would like to help keep them informed about what is happening through a notification system. 

If we were literally “around the table” right now, what food would you have brought to share?

Gumbo. Being a New Orleans native, I love savory food that keeps you full and it tastes good. Let’s not forget to mention, I love cooking with spices. No better way to give your mouth a party than with gumbo. 

Thank You for Voting Avid Core as the 2022 Best Government Contractor in Prince William 

With over 150,000 votes cast this year, we at Avid Core are beyond proud to have been selected, for the second year in a row, as the 2022 Best Government Contractor in Prince William. Receiving any award of this caliber would feel incredible, but to once again be appreciated by the county I have called home for 40 years truly means so much to me.  

I would like to thank our clients, partners, friends, family, and staff for all you do. Your support is what makes our work possible every day, and it means a lot not only to me, but the entire Avid Core team. We were able to leverage the trust you placed in us last year to expand our stellar reputation with our clients and work on new projects focused on diversity, equity, and inclusion.  

We proudly support a diverse array of clients, including local Virginia government agencies like PlanRVA, Harrisonburg Rockingham Metropolitan Planning Organization (HRMPO), and U.S. Customs and Border Protection. We’re helping local Virginia communities plan what their transportation systems will look like in 2045. And we’ve grown our capabilities to include strategic planning, transportation planning, graphic design, website development, and so much more. 

Northern Virginia continues to be an incredible region for business, fostering new opportunities for small businesses and innovating public service. Despite the impacts felt throughout the pandemic, Avid Core was successfully able to reach our small business goals and recruit local talent to help us grow. We were certified by the Commonwealth of Virginia as a Small, Woman- and Minority-owned Business (SWaM) and Disadvantaged Business Enterprise (DBE) in 2021 (and received our DBE certification in Maryland in 2022). We are also now certified as an 8(a) business by the Small Business Administration. These certifications allow us to make an impact on a local and federal level. 

The Avid Core team strives to live up to our title of Best Government Contractor every day. We hope to further deepen our connections and contributions in the Prince William community as we build on our ongoing commitment to transparency, equity, and inclusion.

Avid Fans of: Summer Blockbusters

Avid (adjective) – having or showing a keen interest in or enthusiasm for something. It’s more than just our company’s namesake. Passion for our work and for the things we love is part of our core values. In this recurring series, we’ll share some of the things we’re Avid Fans of with you. 

The sight of fireworks marks the time for the next big summer blockbuster movie. Groups of families and friends alike rush into the theater to escape the heat and experience the events of the season, from Jaws to Finding Nemo to the classic Independence Day. This month we wanted to share our team’s absolute favorite summer flicks from throughout the years. Grab your popcorn, find your seat, don your 3D glasses, and enjoy the show!  

Stephanie – Top Gun: Maverick 

Beach volleyball. A race between a motorcycle and fighter jet on the tarmac. Buzzing the control tower. Learning the importance of a wing man/woman. Those are a few reasons why Top Gun remains one of the most iconic (and played) movies in my archive. Independence Day seemed like a fitting day to see Top Gun: Maverick to catch up with Maverick, Iceman, and meet the new generation of pilots. While the filmmaker revives some of my favorite scenes, there are a few updated mantras, such as “Don’t think. Just do,” to help justify the need to break the rules. There were a few moments when I had to squeeze my husband’s hand, which was proof that I would never make it as a Top Gun pilot. After this rollercoaster of emotions, I left the theater thinking Top Gun pilots have one of the most challenging jobs in the world and a strong desire to watch both movies over and over again.  

Tom Cruise stands with his back to the camera. Assorted United States military patches are on the back of his jacket. He watches a plane fly off in the distance. The words Tom Cruise and Top Gun Maverick are on the screen.

Susan – Everything Everywhere All at Once 

“Swirl of genre anarchy” is the best way critics have described this movie. A film that focuses on the symbolism of despair, family, and existentialism. The three-part film takes the audience through a rollercoaster of emotions while Evelyn (main character) figures out if she wants to verse-jump to save all universes in existence or to remain unhappy with her life working at the laundry-mat [potentially destroying the universe]. The verse-jumping was cinematic- from the screen-splitting effect to the use of orchestrated music getting louder as Evelyn struggles to keep her sanity and lightness. The second part- ‘Everything’ was my favorite part; it had the most absurd but beautifully done scenes. Finding out the true cause of the main antagonist’s despair was very emotional. I left the theater with my breath taken and knowing that this is a film that deserves to be recognized as the best movie ever. 

The title in text is at the center. The main and other characters all stand in a circle around the center, with various psychedelic imagery around them.

Ashley – Mamma Mia! (and Mamma Mia! Here We Go Again) 

 While a far cry from the action films that typically dominate the box office in summer, my absolute favorite summer (and year-round) movie is Mamma Mia! This movie is pure joy! The first film came out the summer I graduated high school and my whole family went to see it together. My dad claims he only went to see Pierce Brosnan (his favorite James Bond), but I know it is because he is just as big of an ABBA fan as the rest of us. Following that summer, I have watched this film every time I need a pick-me-up and have chased it to drive-in movies and sing-alongs around the country. When its incredible sequel, Mamma Mia! Here We Go Again, was released I wasn’t sure if they could capture the magic, but somehow it was even better than the first! The whole cast is perfection, and the addition of Cher was just icing on the cake. Now to listen to the cast soundtrack all day… 

The main character stands in the center of an arch, with three middle aged men behind her. A man sits on the right side looking at them, and a woman stands all the way to the left against the wall.

Brennan – Ratatouille 

Bonjour! One of my favorite animated movies, Ratatouille creates an immersion in cooking and food that I have yet to see any other movie match. Though I did not watch it in the original summer when it first hit the box office, I consider Ratatouille one of my favorite summer blockbusters because of the fun, fresh and hopefully energy it brings to the table. Each character manages to be sympathetic in their own way, and its happy ending will leave anyone smiling as they walk away from the theatre, or out of their living room. As the days get hotter, my interest in being in the kitchen wanes slightly, but Ratatouille always brings back that passion. Time to go make some gourmet lunch!  

Remy, the main character and a rat, is pinned against the wall with various knives that were thrown at him. The tag line, He's dying to become a chef is written above him. He's holding a piece of cheese in his hands.

Amanda – Jurassic Park  

As a mother of two children under the age of five, I consider myself somewhat of a dinosaur expert. So it’s no surprise when I think of summer blockbuster, this is what first comes to mind. From the amazing soundtrack and graphics to the star-studded cast and unforgettable one-liners (Life finds a way), this movie has it all.  

A Tyrannosaurus rex skeleton's shadow is positioned right over the words: Jurassic Park. Below reads, An Adventure 65 Million Years in The Making.

Sarah – Bob’s Burgers 

I’m really, really bad at movies. I’m that relative or neighbor who nods vacantly at you as you go on about your favorite comic-based franchise, romance, or, worst of all, Oscar winner. Yes, I say, I’ll follow up on that recommendation. I’m not exactly lying, but the odds are slim. While it may be about my attention span, I also don’t look to movies for catharsis. I like to wedge in where I’m already comfortable. Thus, my answer is a 12-season TV-show- turned-movie, which means it’s the same characters, scenery, and vibe, just longer. I may have talked you out of thinking I’m a credible source (if you ever thought that), but the Bob’s Burgers Movie is a fun, flavorful extension of this endearing, silly TV show. If you haven’t seen Bob’s Burger’s, get on Hulu right now and start with Season 1 Episode 2. After you get through all 12 seasons, you may reward yourself with this beachside murder mystery musical that stars not only the lovable and strange Belcher family, but the voice talents of Zach Galifianakis, Jordan Peele, Paul Rudd, Sarah Silverman, Nicole Byer—and dozens more funny people—and national treasure, Kevin Kline. Available now, also on Hulu. 

Characters from the movie all stand in a circle around the title, The Bob's Burgers Movie, and a large circular burger. The main character, Bob, stands at the top of the poster.

 

Tremayne – SIGNS  

Summer is my favorite time of year! No school, no homework, and no worries. The critical decision as a kid was deciding what to watch, and the biggest concern was who had the snacks. I loved spending my summers watching thriller movies with my cousins. Of course, we would watch them together during the day because we were too scared to manage the big jump scares alone. My favorite summer thriller was SIGNS with Mel Gibson. I think anything is scarier when tall aliens can jump from the roof and away in a split second. 

Earth is shown as a view from above its atmosphere. On it are massive mysterious symbols. The tagline, It's not like they didn't warn us, is read right above the earth against the sky.

Around the Table with Rodney Gaines

Welcome to Around the Table, a regular series where we talk to people in our network and share the incredible work they are doing in their industry. Pull up a chair and join us for conversation and connection.

Name:  Rodney Gaines

Company:  Virginia Community Voice

Where to Find You: Facebook, Twitter, LinkedIn

You’re an incredible advocate for your community. How did you get started in advocacy and what inspired you to be a leader in this space?

Well, I met Lea Gibson, our (Virginia Community Voice’s) former executive director back when she was a coordinator in 2017. I was attending a civic meeting at Davy Gardens and her and Nelson Reevely came through to talk to the community. I didn’t think anything of it because groups come through all the time and talk about what they can do, but a question they asked stood out to me. That question was, “What would you like to see be done in your community?” Just giving that option was strange to me as opposed to other groups that would come in and tell us what they were going to do. Immediately after asking the question, hands flew up including mine and we just told them as a community what we would like to see done. She then stated that we wanted done would be done and I didn’t believe her at first. Following that, we had two or three more meetings and different events were held, such as cleanups.

One day, they asked for volunteers for a cleanup taking place on Richmond Highway Corridor and I thought it would be cool experience to take part in. I thought it would be nice for my kids and grandkids to see what I did and how I helped out. Ever since then, I haven’t stopped volunteering.

You’ve brought many new voices to the table to help build a greener, more inclusive and sustainable future in the Richmond region. What are some of the most valuable lessons you’ve gathered through this work?

I’ve learned to definitely be open minded and patient. If you’re dealing with a specific community or the public in general, you need to be able to feed off of other ideas. You should try to be transparent because you are all working for one goal in the end. The goal that you are trying to reach may not be reached on that day, but if you keep pursuing it you will reach it. So, I would just say try to be open minded and positive in this line of work, especially if it’s something you like to do. Make sure you focus on your events and plans and definitely incorporate fun into it.

When I volunteered to do my first cleanup, I didn’t know there would be so much participation. When I saw our different communities coming together for one common goal, I believed that we could actually do it and make a change. The typical mentality in my community is that people don’t want to help if it doesn’t benefit them, but we came together, and everyone was open minded to achieve the same goal. When volunteering, everyone’s goal is to network. You want to meet new people and build connections to help with future events or endeavors in a positive manner. At that first cleanup, there were five communities working together. To me, that’s the definition of being positive and open minded.

What do you think is the biggest challenge organizations and government agencies face when trying to engage with the communities they serve?

 Trust and participation are big issues and probably the biggest obstacles when engaging with different communities. Those are two things you’re going to have to deal with when trying to help in any community. You are going into communities and telling people your plans and what you’re going to do to the area in which they live. A lot of times, these communities don’t believe organizations and think there is a hidden motive. That being said, if you want to be successful in any community, you must have those two things in check.

What’s the best advice you’ve received in your career?

I’ve had a couple careers in my lifetime. Obviously, I liked them, because I didn’t keep switching, but I started off with UPS and the Department of Information Technology. I liked those jobs, but my advice is to find a job that you love. The job that I have now is the job that I love. I love getting in the community. I love taking something from nothing, like an empty lot and beautifying it. That’s the ultimate goal. I love working with people in the community and seeing the smiles, thankfulness, and gratefulness. So, I would say do something that you like very much, but if you love it, definitely pursue it.

I’ve done things that I really like. I’ve run my own cleaning company, a recycling company, and I have partially owned a barbershop. Although, I liked those jobs, nothing compares to what I am doing now because I love my job.

When you aren’t working, what do you like to do?

When I do get the time, I love spending time with my son and three grandkids. I also love grilling and cooking, so I spend a lot of my free time doing that. I have two fur babies and my son has pit bull puppies and he loves to leave them with me on the weekends. Those are the main things I love to do, but I also love gardening and have two gardens (a personal garden and a community garden) that I love to get into. Oh, and I have a small business that I’ve been running for four years, and it’s called Mobile Kuts. It’s basically a traveling licensed barber that gives cuts to older individuals.

If we were literally around the table right now, what food would you have brought to share?

You know I would be like an old grandma and bring everything to the table, but I would keep it light for everyone because that’s what I do when organizing or cooking for people. There are so many choices, but I love vegetables. I would put carrots, brussels sprouts, white potatoes, turnips, and broccoli on a cookie sheet with some seasonings and oil and stick it in the oven. For the protein, I’ll probably do a smoked salmon and I would bring another protein like turkey wings and gravy mushroom sauce. I think those are things everyone would like.

Finding Room to Make Mistakes and Let Go of Perfection

It would be an understatement to say that I was nervous as a spring intern for Avid Core on my first day. I logged onto my computer and hesitated to open Microsoft Teams for my first meeting of the semester. My palms were sweating, my voice was cracking, and I spent 45 minutes picking out my outfit (yes, an outfit for a virtual meeting). Finally, after mustering up the courage to join the team meeting, I felt almost embarrassed. Why was I freaking out so bad? Why did I try on my whole closet? And why was I imagining every possible bad scenario?

On that first day, there was really very little I could mess up. But what I wish I could go back and tell myself now is that it is okay to mess up, as long as I learn from it. After all, internships are learning experiences designed to prep us for our professional journey after graduation. Mistakes are inevitable throughout your professional journey and getting caught up in “perfection” can be damaging. 

Image by Trinity Gray

I’ve had my fair share of internship and professional experiences during my time in college. All were different, but they typically operated in the same way. I would get assigned something and be expected to complete it within a certain timeframe. Usually, I didn’t run into any issues and didn’t ask many questions. I just did what I was assigned and turned it in. Avid Core was a little different. With Avid Core, I was doing real work. I wasn’t doing the “busy work” that companies normally give interns, like making copies or grabbing lunches. I was being assigned real tasks and working directly with clients. I loved it, but it did raise some challenges.

This was the first internship where I got real feedback on my assignments. Tasks would come and I would complete them, but when I got feedback on the assignments, I was initially overwhelmed. The skills I thought I already had needed improvement, which was a bit of a shock.  

One of the biggest challenges came in the form of my capstone project. At Avid Core, interns are given a capstone project where they have complete ownership of the process and are responsible for moving it forward all semester long. For mine, I was tasked with streamlining the company’s proposal writing process and creating a functional and easily referenced content bank that would allow the whole team to have access. I didn’t know where to begin and initially, I turned inward, letting my focus on perfection get in the way of progress. 

There were multiple times when I needed to ask for clarification or advice when working through the project, which pushed me out of my comfort zone. But after asking the questions, I felt more confident in completing the work assigned and prouder of the work that I submitted. 

Another challenge that I ran into during this project was time management. In order to complete the project, I had to make sure I was setting aside enough time to make progress weekly while also completing other assignments and schoolwork. There were times when I felt like I wouldn’t finish and sometimes I felt as though I was failing miserably. But I learned how crucial it is to communicate clearly throughout the process, especially with remote work. These feelings of being overwhelmed could have been mitigated if I had reached out. 

In the end, I completed the project and couldn’t be prouder of my work. Not only did I contribute something to the team that they will use for years to come, but I also unlocked something within myself that I wasn’t aware existed — resilience. 

I don’t think we talk enough about the struggles we all have along the way. Everyone talks about successes and the great professional experience you will gain but there are other things to take into consideration. College students are thrown into the professional arena. They are expected to excel when the only skills they previously acquired were from classrooms or internships that felt like personal assistant gigs. 

Looking back, I wish I would have realized this sooner. I think students place a lot of pressure on themselves to look perfect to their supervisors and co-workers. I’m here to tell you that being perfect is unrealistic and impossible. 

Struggling every once in a while doesn’t define you in your job and it certainly doesn’t define you as a person.  Overcoming challenges makes you a better professional and there’s no fun in being perfect!

Trinity Gray is a 2022 graduate of Ithaca College, where she concentrated on Integrated Marketing Communications and Live Event Management and Design. Connect with her on LinkedIn.

Planning a Sustainable Future with Maryland Transportation Projects: Avid Core Receives DBE and SBE Certifications 

Avid Core is officially a Disadvantaged Business Enterprise (DBE) and Small Business Enterprise (SBE) firm as certified by the Maryland Department of Transportation (MDOT).

Our new certifications will expand our reach and grow our partnerships within the Mid-Atlantic region, allowing our firm to better provide award-winning services to agencies in Maryland who want to redesign the transportation planning and public involvement process.

Maryland’s Minority Business Enterprise Program, which oversees the DBE and SBE programs, is thought to be the oldest in the country and it was established to help level the playing field for small, minority- and women-owned firms. By working with Avid Core, Maryland agencies and contractors can work toward the state’s ambitious goals for working with disadvantaged businesses.

Avid Core’s list of small business certifications and accomplishments continues to grow. We joined the Small Business Administration’s (SBA) 8(a) Business Development certification program, which allows agencies to award sole source contracts directly to certified businesses, and our work developing an inclusive Community Engagement Strategy for a regional metropolitan planning organization was internationally recognized.

 

Want to discuss partnerships or new opportunities? Connect with Virginia Quiambao Arroyo at varroyo@avid-core.com or Amanda Roberts at aroberts@avid-core.com

Around the Table with Emily Coccia

Welcome to Around the Table, a regular series where we talk to people in our network and share the incredible work they are doing in their industry. Pull up a chair and join us for conversation and connection.

Name:  Emily Coccia

Company: WEConnect International

Where to Find You: LinkedInEmail

What drew you to WEConnect International and working with women-owned businesses?

I’ve always considered myself a “utility player” meaning my career path has not been linear or traditional and therefore my experience and skills can be applied to a number of things I’m passionate about. When reading about WEConnect International’s mission, it was such an interesting combination of my previous work experience – specifically combining my knowledge and interest in supply chains (from my previous work in product philanthropy – moving excess inventory from large corporations to nonprofits who could use it) and my passion for advancing women’s economic empowerment. I never pictured these two things connecting within one role, so it felt serendipitous.

In digging in and learning more about this connection, I also learned it fits my core values. I’ve always viewed nonprofit work as a bridge between the public and private sectors and the best way to increase impact and opportunities for vulnerable communities. Seeing how WEConnect International supports business – both large corporations and women-owned businesses – by providing opportunities for business connections to increase revenue and drive innovation while ultimately supporting international development and the global community is the ultimate win-win-win situation.

Not to mention – I just love being surrounded by smart and creative people with diverse perspectives, so working with a network of more than 11,000 women business owners around the world, really does guarantee that.

You are the Vice President of Special Projects. What does that title mean and how does your work support WEConnect International’s mission? 

Within my role at WEConnect International, I work to design and implement custom, global programs. I help identify new funding opportunities, work with corporate partners and government entities to design projects that reach their objectives and address the needs of women business owners, and I then ensure the organization has the right talent and resources to implement these projects across the globe. Additionally, in my role I support organizational strategy by identifying market trends, creating and monitoring organizational goals, and identifying areas within the organization where we can increase efficiency and expand and enhance programming.

WEConnect International works with people all over the world. How do you manage and build these global relationships with the physical distance, language and cultural differences, and different political environments?

Most days I would say that the absolute hardest part of my job is scheduling meetings across multiple time zones and my most common Google search starts with “what time is it in…”. That said, managing global relationships has been my greatest learning at WEConnect International, and the thing that brings me the most joy.

At the beginning of 2020, I was set to visit 13 countries – which for me, was bravery I had to build. When COVID-19 hit, as an organization we had to quickly pivot to move all in-person events to be virtual and what I found in doing so was that on a daily basis I was now able to enter the homes of each of my partners, colleagues, and the women business owners in those countries instead. I believe this is a silver lining of the pandemic in that business was humanized to a greater extent. For example, at 7 a.m. I would enter a home in Bangladesh and hear a baby crying in the background or see floral artwork hanging on the wall or the household pet enter the screen, which is the same thing I would see in Brazil two hours later and Nigeria five hours later and Singapore 12 hours after that. This allowed me to really begin every conversation from a place of common understanding. And from there, it’s about listening and making adjustments each time you learn something new.

For example, for projects in some Southeast Asian countries, it’s important to understand that the weekend starts on Friday. In Australia and many European countries, do not plan on scheduling any events in the month of August because the summer holiday sees many people out of the office. And in all cases, it is important to understand that not everyone understands the nuance of the English language (and there is a huge difference between English in the US and that in the UK). Although these things may seem small and logistical in nature, they remind us of how important it is to be culturally sensitive to the more important things – like, keeping time for prayer during events or adjusting meetings around fasting, or starting an event with an acknowledgment to the Indigenous Peoples of the region – all the way through to adjusting how one presents business concepts in countries where women’s economic empowerment is starting first from the place of making sure women are protected from violence or provided adequate education or basic human rights. 

What I find most in my work is that a woman business owner in one country is pretty similar to that in another – they are independent, creative thinkers and the hardest working people you’ll ever meet. They can accomplish more in one hour (with a baby on their lap and dinner in the oven) than many can accomplish in a week. They see a problem, and instead of talking about it, they come up with a solution and build a successful business around it. Although I claim to support women business owners as part of my role at WEConnect International, what I really do is help provide a space for these individuals to share best practices, challenges, and solutions with each other and watch as they find new ways to positively impact the global community. 

What’s the best advice you’ve received in your career?

Changing the perspective of a “corporate ladder” to a “jungle gym” metaphor really resonated with me. Growth in one’s career does not necessarily mean a higher-ranking title or even a larger paycheck. It’s about growing your skillset and increasing your knowledge and ultimately measuring your success by your own standards. My goal has always been to learn as much as I can and to make the world a better place, so my measurement of success and the path to get there is ultimately going to be different than someone with a different set of career goals.

When you aren’t working, what do you like to do?

I love to do what I like to call “villaging.” Everyone needs a village, and I like to be that village for friends and family – helping wherever I’m needed. I am also proud to be on the board of directors for Child and Family Network Centers and advocate for universal Pre-K and other causes important to me. I also love starting new hobbies – currently, I’m cross-stitching and (re)learning how to roller skate.

If we were literally around the table right now, what food would you have brought to share?

Easy! I would have brought pizzelles. These Italian cookies have been around every table of mine since I was born, and I love sharing a bit of home with new friends.

Avid Core’s Champignon Approach: The 4L Process

Flickr Creative Commons/Ann Althouse

It’s no secret that I’m a big fan of morel mushroom hunting. During the height of the pandemic, I was struggling to figure out things to do to keep my small children entertained. At that time, officials were telling us not to go to the playground because of all the shared surfaces and equipment and not be inside anywhere in public. But we needed to get out of the house, so we started going on these nature walks.

On one of these walks, my daughter pointed to something on the ground and asked what it was. I told her it was a mushroom and had a preconceived notion that it was “yuck.”

When I got home, I thought we should find out for sure, so I Googled “Northern Virginia mushrooms.” And I found out that it was not just any mushroom, it was a morel!

I also realized that the way we approach all our client work mirrors the way I started my morel obsession. So, here’s my fungi-de to Avid Core’s 4L Process.

Graphic with purple icons representing the steps in Avid Core's 4L process -- listen, learn, leverage, and love.


Created to deliver quality work while keeping our clients at the forefront of projects, we utilize this workflow to maintain effective, efficient, high caliber solutions to project needs.

To ensure we fully understand our clients’ needs, first we listen to our clients and their stakeholders. I listened to my daughter’s curious questions and comments and to the experts who told me about how rare morels are.

Second, we learn, by conducting assessments, review background materials and conducting interviews we establish best communication methods, processes, practices to establish quality work. I conducted a ton of research on morels, reading everything I could about how to spot them, how to harvest them, and how to cook them.

Third, using the information we have foraged, we leverage that information into an actionable strategy. I leveraged those found morels into an incredible meal! Morels have a great umami flavor that can’t be easily replicated. At first my daughter didn’t like mushrooms, but they grew on her.

Finally, we do what we do with passion! We love what we do and bring fun and enthusiasm to our projects. If I’m this passionate about wild mushrooms, imagine what I’m like when it comes to doing impactful work!

Transforming Federal Government Communications: Avid Core Receives 8(a) Certification

Contracting with Avid Core just got easier! Avid Core recently received the 8(a) certification through the U.S. Small Business Association (SBA). This allows federal agencies to easily sole-source contracts to Avid Core, providing access to our award-winning communications, public outreach, and project management services

Growth and providing outstanding customer service are our top priorities. We are always looking for new opportunities to share our expertise to help our clients and partners successfully implement inclusive and effective strategies.  

We hope to expand our project management and support offerings with this new certification. Our strong project management capabilities, including Project Management Professional (PMP)-certified staff, have contributed to our success in our first two years. We have consistently seen our rigor to scope, schedule, and budget lead to major outreach and communications wins for our clients. 

The 8(a) certification is another steppingstone in our company’s development path, and we envision playing a critical role in transforming the federal government’s outreach and communication processes. 

We are committed to collaborating with our clients and our dedicated partners to better serve our communities. Let’s make an impact together.   

Want to discuss partnerships or new opportunities? Connect with Virginia Quiambao Arroyo at varroyo@avid-core.com or Amanda Roberts at aroberts@avid-core.com.