At Our Core - Avid Core

Around the Table with Betsy Overkamp-Smith

Welcome to Around the Table, a regular series where we talk to people in our network and share the incredible work they are doing in their industry. Pull up a chair and join us for conversation and connection.

Name: Betsy Overkamp-Smith

Company: BetsyOS PR

Where to Find You: LinkedIn

What drew you to the world of public relations?
I was a newspaper reporter/editor, and, after my first child, I was looking for a career that would give me more balance, timewise. My mom was in non-profit PR, so I knew what the career entailed – or, at least, I thought I did! I didn’t realize at the time how challenging public school PR would be, but at least I’ve never been bored!

How has the pandemic transformed crisis communications, particularly in education?
Crisis communication in education had been evolving for quite some time, mostly due to social media and the 24-hour news cycle. I think the pandemic taught us all more than we ever thought we’d need to know about health-related crisis communication. It also gave us a little bit of a reprieve from crisis PR related to the day-to-day happenings in school buildings – especially when schools were closed.

The pandemic has taught me to remember that every COVID-related communication must be more than just the facts. People are worried and scared and just not sure when the next shoe will drop. As communicators, we need to remember that and help provide as much clarity and compassion as we can.

What could social media look like in 2022 and beyond? What trends are you seeing in your work?
I think many school divisions are rethinking how they use social media. When a division posts something of importance to its students and staff, social media isn’t necessarily the best medium because people from around the world can then take the post/information – without any real sense of context – and run with it.

I think 2022 and beyond will further emphasize the need for and use of digital tools that are specifically directed to those who have a personal stake in the division – parents, staff, local community members. That said, I think social media (Twitter, Facebook, Instagram, etc.) is an important component of a comprehensive communications plan, and it can be used strategically to build community, engage families, and share innovation/successes.

What’s the best advice you’ve received in your career?
In my first school PR job, I worked closely with the Chief Operations Officer. His background wasn’t education – he was a former Naval officer – but he made such a positive and long-lasting impact on the division and its success. He told me early on to not enter his office and tell him I made a mistake and then expect him to fix it for me. He wanted me to learn how to fix my mistakes and then walk in his office and tell him my plan. Ownership and problem-solving are two skills that have served me well throughout my career.

He also taught me to not hold onto all the mental and emotional baggage that can surround you (and your staff) when you make an error or when things don’t go the way you expected. Deal with it and let it go.

When you aren’t working, what do you like to do?
I have a Cricut addiction. A Cricut is a machine that you can use to make a whole bunch of things – T-shirts, signs, greeting cards, promotional materials, stickers, the list goes on! I enjoy trying out new skills and sharing my results with friends and family. I also use it for work, so whatever I learn can help my service to clients.

I also just love hanging out with my family. We have great game nights, and we are all focused on one task: not losing to my son! Pick a game, he will master it. It’s quite annoying!

If we were literally “around the table” right now, what food would you have brought to share?
I am a Texas girl, so, of course, it would have had to have been some type of Tex-Mex food. I make a mean margarita, and they go great with chorizo and cheese dip!

Building Confidence through New Experiences

Post author By Sarah Cox
Post date January 19, 2022
Categories In Perspective

Wet palms, shaking legs, scratchy voice— we’ve all been there, feeling the nerves and excitement ahead of something unknown. Confidence can be built when you least expect it, and new experiences give us opportunities to showcase strengths we didn’t even know we had.

As we start a new year, I’m looking back on some of the strengths I have gained and continue to hone. My internship at Avid Core has been filled with opportunities for growth but one of the biggest lessons I gained through this experience actually started before I was even hired to the team.

When I applied to Avid Core in July 2021, I had just finished my sophomore year at West Virginia University. I was taking communications courses and had an interest in the legal profession but had no idea where or how to become involved. I saw the Avid Core posting and sent off my application without thinking anything would come from it. Getting the call for an interview helped me start to gain confidence and realize that the quality of my work was not defined by the length of my resume.

I was born and raised in a small town in West Virginia surrounded by values and beliefs unlike other locations across the U.S. In 2021, I had also worked up the courage to come out as a gay man to my family in West Virginia. Those from West Virginia are often perceived negatively based on the stereotypes that come from movies, television, and folklore, and I was worried I would be prejudged during my interview. But after learning more about Avid Core’s work, I realized my upbringing was one of my strengths. I was able to bring a fresh perspective, share my experiences, and offer a voice that was missing from the Avid Core team.

My internship has taught me how vital it is to listen to people and ensure their voices and perspectives are heard and understood. Avid Core’s most successful projects are rooted in listening to and learning from diverse groups of people and the team here helped me see how my own unique world view and experiences can play a role in that process.

Next time you find yourself looking at an amazing opportunity and feeling too nervous to go for it, think back to the small-town boy from West Virginia who got a job with Avid Core. Find the confidence to grow, lead, and be yourself. Apply for that job. Lead that project. And take that chance because you never know what the outcome might be if you don’t try.

Trevor Swiger is a junior at West Virginia University. Connect with him on LinkedIn.

Two Sweet: Celebrating Avid Core’s Second Year

Our second year in business was “two” sweet, a period of amazing growth and adjustment. While our first year was filled with unique challenges, this year we found a way to continue to grow our work and professional relationships while expertly adapting to the ever-evolving situation of starting a company in a pandemic.

In 2021, we were certified by the Commonwealth of Virginia as a Small, Woman- and Minority-owned Business (SWaM) and Disadvantaged Business Enterprise (DBE). We received local and international recognition and none of it would have been possible without our incredible team of creative and passionate communications professionals. I am so grateful to be surrounded by people who show up every day ready to support one another, our clients, and the communities our clients serve.

As we start our third year, we’re expanding our transportation work by helping communities be more involved in transportation planning and helping agencies coordinate on their transportation management plans. We’re working with our new partner Kimley-Horn and hope to continue growing this service area and supporting agencies as they reach local communities across Virginia and beyond.

We’re also working to communicate important local diversity, equity, and inclusion initiatives with our partners at KL Scott & Associates. Avid Core is committed to creating inclusive environments and supporting equitable initiatives both internally and in our client work.

We’re starting to book media trainings and message development workshops for 2022 and are excited to support our clients as they hone their talking points and learn to communicate clearly and with impact.

Avid Core is continuing to look at ways to expand consultation and coordination efforts with tribal governments. We are working with our current clients to ensure Tribal Nations are considered in their outreach and coordination efforts, and recently won work with our partners at Cogstone Resource Management and Kearns & West to facilitate a series of conversations and workshops on land access, the development of a land acknowledgement, and an evaluation of systemic harms.

Additionally, we are continuing our environmental planning work alongside our partner DAWSON and are looking at ways to help other agencies and organizations conduct comprehensive communications and public involvement as part of their environmental planning.

Beyond our client work, we look forward to continuing to build our team of fun, talented professionals and to the return our leader Virginia Quiambao Arroyo, who welcomed a baby boy at the end of last year!

Photo Courtesy of Virginia Quiambao Arroyo

Thank you for your continued support and let me know if you want to connect as we kick off our exciting third year as a business.

Looking Back at 2021 at Avid Core

Avid Core’s second year was a period of growth. At the beginning of the year, we publicly set a few goals and are proud of the steps we have taken to achieve them.

In 2021, we took on new and exciting projects in different sectors, built new partnerships, and grew as a team.

We are so grateful for the new opportunities we have had as a company and want to extend our deepest thanks to everyone who has supported us over the past year.

Here’s to many more!

Unleashing My Inner Tommy Pickles: Lessons from My Avid Core Internship

Post author By Sarah Cox
Post date December 16, 2021
Categories In Perspective

Growing up, one of my favorite TV shows was Nickelodeon’s The Rugrats. I loved following along with the baby adventures and wild imaginations of Tommy and Dill Pickles, Chuckie Finster, Phil and Lil Deville, Angelica Pickles, and Susie Carmichael. Tommy stood out to me for his bravery, charm, charisma, and devotion to his friends and fellow Rugrats.

Going into my Avid Core internship I thought I had it all figured out, but as in Rugrats, there was always something new to learn and explore. Taking a cue from Tommy and his friends, here are three key lessons from my internship.

Value Collaboration and Celebration

A baby dressed in a blue t shirt and brown cowboy hat looks to the right. Below the image reads the text "Im heading home to have myself a juice, snuggle with my blankie, and go nap nap". — Image Courtesy of Nickelodeon Studios

Tommy taught me about work-life balance from an early age. He always prioritized an afternoon nap after a morning of teamwork and adventures. Similarly, I’ve witnessed Avid Core prioritizing hard work, collaboration, and celebration. We all work together, capitalizing on each person’s unique skill sets, to complete project needs and I always felt like my contributions were heard and valued. Whether it was writing media pitches for a client’s launch, incorporating feedback throughout an assignment’s review chain, or having team working sessions on client projects, Avid Core always shared in the spirit of teamwork. After working hard and reaching our goals as a team, we celebrated our wins big and small together. And Tommy and his band of babies have the right idea. After a satisfying workday, who wouldn’t want to curl up with some juice and have a relaxing nap?

Embrace the Unfamiliar

On the left a small child with red hair, and on the right another baby looks at a bald baby dressed in a blue t-shirt and white diaper in the middle of the image. The text below the image reads" a baby's gotta do, what a baby's gotta do". — Image Courtesy of Nickelodeon Studios

Tommy never backs down from a challenge and he is always up for learning new things. During my internship with Avid Core, I have learned to embrace new and unfamiliar things. Our clients span industries I had no experience in – transportation, non-profit healthcare, infrastructure, and environmental planning. Our team finds beauty and community in each different sector and shares it with the world. Whether I was crafting a social media strategy for a new non-profit’s launch, editing letters sent to the leaders of Tribal Nations, or creating website designs for an archaeology and historic preservation company, I learned how our communications and outreach work makes an impact. Like my favorite ambitious baby, Avid Core embraces new projects and clients with a go-getter attitude, even when the challenge feels impossible.

Stay Flexible

On the left, a bald baby in a white shirt and white and brown diaper looks down at his brother. His brother lays on the ground resting upon a blue and red bag wrapped in a blue blanket. — Image Courtesy of Nickelodeon Studios

Just like Dill Pickles was lucky to have his adaptable and resourceful big brother Tommy, I was lucky to witness Avid Core’s creativity and flexibility. Utilizing their 4L Process, Avid Core meets their clients right where they are and delivers solutions and strategies customized to each client’s goals. Getting involved in this process taught me how to ensure you are meeting client needs even when things don’t go as planned. We were flexible and nimble, investing time to go the extra mile for all their clients and evaluating and adjusting throughout. Tommy always found a way to provide the best help possible to take care of Dill, an admirable quality I found over and over at Avid Core.

Just like Tommy, I do not know where my next adventure will take me, but I do know that the lessons I learned here will stay with me. Whether I’m headed home for a nap, or beginning my next career opportunity I will always remember to channel my favorite Rugrat.

Angel Dennis is a communications graduate from Bowling Green State University. Connect with her on LinkedIn.

Avid Fans of: Winter Traditions

Post author By Avid Core
Post date December 15, 2021
Categories In Avid Fans of

Avid (adjective) – having or showing a keen interest in or enthusiasm for something. It’s more than just our company’s namesake. Passion for our work and for the things we love is part of our core values. Each month we’ll share some of the things we’re Avid Fans of with you.

Along with the freezing temperatures, winter brings holiday festivities, the ringing in of a new year, lots of scarves and fashionable coats, and time with family and friends. Bundle up and get cozy as the Avid Core team shares some of our favorite winter traditions!

Angel – Chris Brown, Cookies, Christmas Trees, and Movies

I am not an avid fan of winter, but I do love the traditions that come along with it. On December 1, my mom wakes us up bright and early by playing Chris Brown’s rendition of “This Christmas” through the house. My sisters and I rush down the stairs, full of the knowledge that Christmas cookies were in the oven or cooling down waiting to be eaten for breakfast. We grab the Christmas decorations and the Christmas tree out of the storage closet in the basement and begin transforming our home into a winter wonderland. Each year, my grandmother comes over with homemade brunch and places the star on top of the tree. We gather around the living room with full bellies as we kick off the Christmas season by watching The Polar Express as a family.

Image from the Polar Express film. A small boy stands outside in the snow in a blue trench coat. A massive black train with bright lights on stands in front of the boy. — Image Courtesy of Warner Bros. Studios

Steph – Art You Can Enjoy with Your Eyes and Mouth

Although we come from different backgrounds, the one thing we can agree on in my family is that cookies are a delicious way to celebrate the season. It’s even more fun when we transform into cookie artists and make edible art. We’ve been decorating Hannukah and Christmas cookies for the past eight years. I really loved sharing this tradition with our daughters’ classmates a few years ago. Watching preschoolers and first graders go wild with decorations taught me new, creative cookie decorating techniques (and to never turn your back or the sprinkles will mysteriously disappear). Pick up a cookie decorating kit, blast a festive playlist, and enjoy!

Sarah – Following Yonder Star —> Toward Mimosas

My approach to tradition-building is a bit haphazard, caused in part by all the awesome opportunities for winter fun in this area! There’s so much to choose from and you just can’t do it all. Good thing the grandparents have it together! One of my favorite traditions comes from my husband’s family. They are Catholic, so they celebrate the three kings’ visit to Jesus (Three Kings’ Day / Feast of the Epiphany) at the end of the 12 days of Christmas. When my husband was little, they did stockings and had a nice meal. Now it’s grown into a mini-Christmas, where they invite family and close family friends over, and we all gift a little something (from post-Christmas sales!) and have a huge brunch. It’s great to have an event to look forward to during that post-Christmas, post-New Year’s Day, back-to-the-routine-blues phase.

Ashley – Krampusnacht

My parents have very set traditions for Christmas and I really just have to show up and enjoy them. They are all very rooted in family and a traditional Christian Christmas and it is lovely and amazing. But my husband and I wanted to make sure we had a tradition of our own, outside of our respective families. When we were living in Germany in 2015, we finally found our perfect winter tradition – Krampusnacht! Krampus is the counterpart to St. Nicholas/Santa, who beats naughty children with sticks and takes them away to his lair. In the legends, he visits children on December 5, the night before St. Nicholas Day. We went to a Krampusnacht festival in Bavaria and now recreate the festivities with friends at our annual Krampusnacht party. It’s filled with German Glühwein, traditional Bavarian recipes, and some party food favorites. It has been a great way each year to kick off the holiday season, share some of our favorite Germany memories, and have some fun.

Trevor – Monopolizing the Opportunity!

Growing up in northern West Virginia gave me plenty of opportunities to enjoy the snow and get into the holiday spirit…if only I liked the cold temperatures! Lengthy snowfalls and negative temperatures meant fun snowball fights and sled rides around the state. However, for me, winter and the holidays bring countless memories of indoor activities fun for all ages. If I had to choose one, I would choose the days where schools closed thanks to heavy snowfall, and my family would stay inside and play Monopoly together. The game was filled with happiness (and anguish) as we would roll the die and test our luck with the Community Chest and Chance cards and bankrupt each other with every roll. The holidays are special for their own reasons but playing Monopoly on snow-filled days with no school takes the cake…or should I say the hot chocolate!

Amanda – To Be Determined

As a parent of young children and having just moved to a new neighborhood last year and figuring out life in a pandemic, our family’s traditions are still being formed. My hope is that our new traditions will allow us to celebrate with family and friends of all backgrounds, support local businesses, and let my children get their energy out! I’m fortunate to live in an area where there are so many winter and holiday celebrations and can’t wait to see what sticks for the Roberts’ household!

Around the Table with Brelan Hillman

Name: Brelan Hillman

Company: JMI

Where to Find You: Connect with me on LinkedIn!

What drew you to the world of community engagement?

Community involvement is literally in my DNA. Looking at the legacies of both sides of my family, you can find several examples of individuals embodying servant leadership for the betterment of their communities through elected office, education, houses of faith, volunteering, philanthropy, and business. Working in community engagement professionally and personally provides me the opportunity to further that legacy and, interestingly, I often find myself operating at the intersection of those spaces.

How has the pandemic affected how organizations communicate with their communities?

It has posed significant challenges, especially when engaging historically underserved populations. We kicked off a stakeholder and community engagement project just as the world was shutting down and had to quickly pivot from our traditional strategies and tactics. While virtual meeting solutions have been a lifesaver, they are not the end-all-be-all given broadband access limitations, scheduling challenges, and ZOOM fatigue. It ultimately comes down to going beyond just checking the box, being intentional about the channels you leverage, and putting in the groundwork to connect with those with deep, longstanding relationships in the communities. You also must be mindful of how to clearly articulate the value proposition of what you’re proposing given all the competing priorities many of us have on our plates.

What is a critical element of telling a story?

Authenticity. Our experiences have the unique ability to move people, but to be most affecting, you need to ground what you’re sharing in your personal truth, find opportunities to be vulnerable, and go deep. You’ll lose people quickly by resorting to surface-level platitudes. People want to identify with what you’re saying, but you have to give them something tangible to connect to.

What’s the best advice you’ve received in your career?

“Let the work speak for itself.” If your work is driven by seeking attention and validation from others, you’ll never be fulfilled and will likely often be distracted from walking in your purpose. I’ve found that focusing solely on doing great work often leads to making an incredible impact, which can speak volumes on its own.

When you aren’t working, what do you like to do?

I referee basketball at the high school and college level. I like to think it’s another way where I can engage communities through service.

If we were literally “around the table” right now, what food would you have brought to share?

Since we’re in the holiday season, I’d love to bring some homemade baked macaroni and cheese if I can get my mother to share her recipe.

Reaching Your Stakeholders with Avid Core’s 4L Process

Post author By Amanda Roberts
Post date December 7, 2021

Conflicting viewpoints, access to information, and institutional barriers can make it hard to connect.

At Avid Core, we turn to our 4L Process to help us bridge those gaps early in the process and create successful projects.

So, what are our 4Ls?

Listen

We talk to people. We listen intently to their interests, wishes, and needs. Instead of bringing technical questions to the table, we ask accessible questions and then distill what those answers mean for the project and for our clients.

Learn

We learn about existing communications and processes. We review what has been done and identify gaps and opportunities.

Leverage

We leverage what we have heard and learned into an actionable strategy. We ensure systems, processes, and messages are put in place to reach those most impacted by a project.

Love

We love what we do and bring fun and enthusiasm to our projects. Our passion builds buy-in and keeps stakeholders engaged.

While every project is different and we tailor our exact approach to meet our clients’ specific needs, our 4L process provides a strategic and effective framework that we can use to reach your stakeholders and advance your projects.

Interested in exploring how Avid Core’s 4L Process could support your work? Let’s chat.

Avid Fans of: Giving Tuesday

Post author By Avid Core
Post date November 30, 2021
Categories In Avid Fans of

In 2012, a group of individuals worked together to find a way to give back and show appreciation for organizations and groups that make a lasting impression around the world. The trend became #GivingTuesday, now an annual tradition – a day for people to do good. At Avid Core, we wanted to share in the spirit of Giving Tuesday and showcase some of the organizations and causes our team members support.

Amanda – Boys & Girls Club of America

There are so many organizations that are doing great things, it’s hard to pick just one. This year, I am drawn to Boys & Girls Club of America. In addition of having the honorable mission of supporting children in underserved communities, my brother-in-law, Chris Roberts, was a long-time educator with the organization. Chris recently passed away from COVID-19 but spent many hours supporting children and sharing his love for learning through the organization.

Angel – Oceana

As someone who spent eight years living in Miami and two years in Puerto Rico, it comes as no surprise that the beach and the ocean are my favorite places in the world. With the sun on your back, sand in between your toes, the salty air, and a freshly cut open coconut filled to the brim with coconut water, there is no place I would rather be! I couldn’t imagine key parts of my childhood without thinking about the beach and the ocean, which is why we have to preserve and conserve it. Founded in 2001, Oceana strives to conserve the ocean and protect ocean wildlife. Through strategic directed campaigns to educate and persuade users on how to save the ocean, coral reefs, and wildlife. Oceans cover 71 percent of the planet, let’s try to preserve as much of it as we can.

Large grey and white whale thrusting out of the blue ocean — Photo Courtesy of Oceana

Ashley – Free Minds Book Club and Writing Workshop

A few years ago, I discovered Free Minds in DC, a nonprofit that uses books and creative writing to support incarcerated and formerly incarcerated youths and adults. I try to volunteer each month at Free Minds “Write Night,” where we respond to poetry written by incarcerated folx. It’s always a beautiful reminder of the power of words and the healing in writing. I am a huge supporter of their mission and methods and am excited to have the opportunity to highlight them this Giving Tuesday. Free Minds is currently raising money to be able to expand their Peer Support Program, which will provide intensive social-emotional wellness training after reentry. I encourage everyone to learn more about the impact these connections have on recidivism and successful reentry into the community and to support Free Minds through a donation of dollars, books, or time.

Sarah – Moseka Action Project

This year I’m looking to highlight Moseka Action Project and its partners. My sister help start the former and the mission is to aid women in the Democratic Republic of the Congo who’ve had children because of rape (as an act of war). The women and children are rejected from society. The organization educates the women and their children — especially daughters, who the culture says aren’t worth sending to school — creating a brighter future for both. They also provide a loving community and professional emotional and psychological support.

A group of Black children with Black women holding them pose for a picture. — Photo Courtesy of Moseka Action Project

Steph – The Comité Tricolore

As the daughter of French immigrants, I understand the importance of acts of kindness and remaining culturally connected to your roots. The Comité Tricolore is a non-profit that my father co-founded more than 20 years ago to support families in need and cultivate French-American relationships. During the pandemic, The CT worked with local restauranteurs to serve warm meals to the amazing medical community. I am honored that they’ve decided to carry on my father’s legacy by establishing the Victor Obadia Humanitarian Award and allowed me to serve on the award committee. The first award ceremony was a tremendous success and I’m already looking forward to next year.

Tremayne – Native American Fatherhood and Families Association

The Native American Fatherhood and Families Association (NAFFA) is a non-profit that focuses on providing culturally relevant family support services and therapy to Indigenous families. They provide social services with cultural perspective to support Indigenous families and communities who suffer from social disparities including high rates of abuse, suicide, and trauma. As a new father, I look to their services to learn and improve my role and impact within my family, while incorporating my culture and language.

Trevor – The TREVOR Project

Growing up in Appalachia has equipped me with a unique understanding of the world around me. One of the hardest situations I faced growing up with Appalachian inheritance was my own sexuality. Being different led me to feel isolated and growing up gay in a community that is often misinformed of anything perceived as different — whether this is sexuality, health, or ideals — has compelled me to find ways to give back to those in similar situations. The TREVOR Project is focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth. In the United States, the toll-free number to call is 1-866-488-7386 and someone is always there to talk about one of the hardest moments in a lot of young individual’s lives—coming to terms and living with their sexuality.

Around the Table with Patrick Frank

Name: Patrick Frank

Company: Patchbay Media

Where to Find You: LinkedIn, Twitter

How did you become a videographer?

I started making videos in high school with a Sony Mini-DV camcorder. I would film little movies with my friends and siblings, and I LOVED editing with iMovie. One time, I missed an entire week of physics class because I was editing my submission to the school’s foreign film festival.

I went to college to study music production, but my projects always seemed to involve video. I did sound and music for student films and had a job as a campus reporter for an editorial startup focused on university news and sports.

My first job out of college was doing podcast production for NPR. But I was watching YouTube’s massive growth in the late aughts and realized that the best opportunities for me were with video. I took the first boring job that was offered to me at the height of the recession — filming events for a think tank on K Street.

I started Patchbay Media in 2013 when my freelance workload was enough to leave my day job.

You recently wrote a book, Zoom Out: The Video-First Playbook for Becoming More Efficient, More Productive, and Making Remote Work for You. What inspired you to pick up the pen instead of a camera?

Without being able to film in-person, my business changed significantly in 2020. I was excited by all these new tools and opportunities to create video content in different ways that didn’t require professional cameras and crews.

I also realized that while we’re all sick of Zoom, it’s not Zoom’s fault! I wanted to learn how entrepreneurs, speakers, educators, and others were using video in interesting ways that support remote teams and flexible schedules. I also wanted to share my experience embracing remote video production and give readers and idea of how to create a video-first mindset in their businesses. There are so many ways to deliver a thoughtful, personable experience with video that isn’t just another Zoom call.

What were your biggest takeaways after writing your book?

One of the biggest takeaways was learning how to write a book. Authors don’t pull up a Google doc and write “Chapter 1” and start writing, that’s not how it works.

I took a book writing class affiliated with Georgetown University. For the first few weeks of the class, the assignment was to just go find interesting stories and write 300-500 words about them. After a few months, I had 30 or so of these stories and, with the help of an editor, was able to pair them together to create chapters.

I’ve historically been a terrible reader. I don’t think I finished a single book in 2020! But after working on my own book, I find books much more approachable because I understand how they’re constructed. I also bought a Kindle which has been a gamechanger. I’ve read around 20 books this year which is a record for me by a longshot.

You’re now taking what you learned and have launched a new consulting service. Tell me about what that offers.

Our consulting services are focused on helping companies identify opportunities and incorporate video into everything they do: sales and marketing, training and onboarding, and more.

For instance, we’re working with a company that is now adding video into their proposals and sales presentations. Some of these videos are evergreen and reusable edits about products and solutions, but some are specific to that client and that proposal. They’ve gotten a great response and have closed more deals because their proposals are way better than their competitors.

We also train speakers on new video-first platforms like Prezi Video. We’ll even convert PowerPoint slides to use with Prezi.

What’s the best advice you’ve received in your career?

“Stop trading your time for money.”

Over the past year or two, I’ve stopped doing most of the actual video-making and have teams in place for the projects that we get hired for. It’s not a perfect system, but I feel good about the progress I’ve made to bring on skilled team members to handle the execution. This frees up my time to pursue new opportunities and partnerships. Ideally, my company should be able to run without me and that’s the goal I’m currently pursuing.

When you aren’t working, what do you like to do?

I love playing the drums with my bands, going to rock shows, and hanging with my 4- and 6-year-old sons.

If we were literally “around the table” right now, what food would you have brought to share?

One of my favorite foods in the world is Xiao Long Bao aka soup dumplings. Not sure how well they would travel if I was bringing them to a party at your house, but I always love introducing people to this delicacy!