In the News

As we move forward with our digital launch, we’re thankful to our friends and colleagues who have made introductions, set up Zoom meet-and-greets, joined us for virtual happy hours and provided us with guidance on starting a new business. While we’re focused on growth, we also hope to make an impact on our industry, the small business community and the community of minority women entrepreneurs in Northern Virginia and the Greater Washington, DC area. It’s been just over a month, but it already feels like we’re making great strides! I’d like to take a moment to share with you a few highlights of the media attention we’ve received from area news outlets and industry publications:

DCist | For Owners of Newly Opened Local Businesses, ‘A Little Thing Like A Pandemic Cannot Stop Us’

“A digital strategy was the only option available for Avid Core, a communications firm based in Northern Virginia that launched this spring…. Avid Core has already made that digital jump with video conferencing tools like WebEx, but there are some aspects of starting a new business that require a personal touch.” Read more.

Capitol Communicator | Avid Core Launches in Northern Virginia

“Avid Core has launched in Fairfax, Virginia.  According to a release, Avid Core is a new strategic communications firm focused on responsible and sustainable development of large infrastructure projects… ‘Avid Core is launching as a small, nimble team working on big, complex issues, and we’re hungry to sink our teeth into new challenges,’ said Virginia Quiambao.” Read more.

PRovoke | News from M Group, Avid Core, RooneyPartners, FiComm Partners, Tickr, Matter Communications

“Washington-area communicators Virginia Quiambao and Amanda Roberts have launched an agency, called Avid Core, focused on all aspects of communications and public outreach.” Read more.

Balancing Motherhood and Management during a Pandemic

In support of families who are parenting in a time of unprecedented crisis, we are making a charitable donation to the Greater DC Diaper Bank, which works to provide resources for Washington, DC-area parents in need. We encourage you to join us to see where you can help—financially or otherwise—and to seek help when you need it.

Balancing Motherhood and Management during a Pandemic

Around this time every year, we start reflecting on motherhood. With Mother’s Day just around the corner, the joys and the trials, what it means to be a mother, and the privilege of having a mother still around are all dissected and mused upon.

This year, motherhood—and parenthood in general—has been on even greater display. No matter your circumstance, it’s no secret that parenting during a pandemic is unbelievably difficult.

As we try to balance the new world order, the launch of our company, and our roles as mothers, we thought we would share our perspectives, some insights we’ve gained, and words of wisdom we’ve received.

Amanda Roberts, Avid Core Partner and Chief Marketing Strategist, eating lunch with her children Miles (right) and Ava (left)
Amanda Roberts, Partner and Chief Marketing Strategist, with her son Miles (left) and daughter Ava (right)

Amanda Roberts, Mother of Ava, 3, and Miles, 7 months

I love my kids, but I’m counting down the days until they are back at school. It’s impossible to stay patient when you are on a conference call and your toddler is pulling your hair and screaming in your ear while your baby is fussing to be held. It’s hard.

On the other hand, I’m fortunate that they are an endless source of entertainment. I’m never bored in quarantine! It’s been wonderful watching my son, who could not even roll over before this began, hit different growth milestones—he’s now starting to crawl.

I feel like I’m falling short in every aspect of my life—as a mother, as a consultant, and as a wife—and I can’t wait to get back to some semblance of normal. In the meantime, here are a couple things I’ve been doing to get by:

  • I began this with what I called a “parenting sandwich with work buns.” Start the day early, before the kids are up, and get work done. Take time off throughout the day to watch the kids, and then put in more hours after they are asleep. I ditched this pretty early on, because I found that it’s not easy to take off during the workday when there are a lot of scheduled calls. So I’ve been finding out ways to combine the two—feed the kids breakfast during my morning team check-in, take a walk with the kids during other calls, and get a lot of work done during the children’s afternoon nap. 
  • I try not to dwell on what I can’t do right now and rely on the resources that I do have. My team here at Avid Core has been crucial for helping fill in the gaps at work. At home, my husband is often stepping in at a moment’s notice when an unexpected call pops up. I bypass the closed playgrounds and take long walks on the trails that are still open.
    When all else fails, I put on Disney+ to entertain the kids for a few brief moments.

I also recognize, as hard as things are right now for me, it’s a lot harder for others who are struggling without the resources that I have. I have a job. I have a healthy family. Things are different, but they aren’t actually all that bad.

Virginia Quiambao, Avid Core Partner and Chief Operations Officer, with Husband Roberto Arroyo, daughters Vanessa and Selena, and son Nico
Virginia Quiambao, Partner and Chief Operations Officer, with her family: (from left to right) Roberto Arroyo, Virginia Quiambao, Vanessa, Nico, and Selena

Virginia Quiambao, Mother of Selena, 18 months, and Bonus Mom to Nico, 13, and Vanessa, 19

I’m feeling incredibly fortunate, even in the midst of so much chaos. I became a bonus mom before my toddler came along. Blending families isn’t easy, but Vanessa and Nico make the heartburn worth it. And while they are old enough to be self-sufficient and even help me out with Selena’s care, they are having to handle the emotional and mental impacts of COVID-19 as a teen and a young adult.

I’m also working to find the silver lining in all of this. As I started to prepare Selena’s Montessori-inspired play area for her to use while she stays home with me during the day, I realized how out of tune I was with her development needs. Having the opportunity to spend this crucial time with her may not have happened if not for the COVID-19 crisis. I’ve learned so much about her during this six-week period. For me, it has served as a reminder to mindfully prioritize my family because I am so often consumed with the day-to-day.

These days at home have taught me a couple of shareable lessons:

  • Be more deliberate with your time. Maintaining flexibility is important, but prioritizing is essential.
  • Lean on your team. Delegating is important for everyone’s growth, and it’s ok to ask for help. This scenario is NOT normal.

Your Best Advice

We lean on our team and community—in and out of the office—and we welcome all advice from our fellow mothers and parents out there striving to do their best. These are a few of our favorite tips we’ve received over the past few weeks:

  • Go outside! Taking some time for a change of scenery and fresh air will do you a world of good.
  • Be patient with your children, your co-workers, and yourself.  
  • Keep it light! If gets to a point where you are frustrated with your children, get silly. Do something to lighten the mood and distract from whatever is causing the frustration.
  • Communicate with your co-workers and clients about your situation. If they aren’t receptive and understanding, it might be a sign to consider a professional change.

Despite the challenges we face as we work to balance motherhood and management, we have so much to be grateful for this Mother’s Day.

They say it takes a village to raise a child. We’ll certainly need one to get through this crazy time.

Announcing Avid Core

We are so excited to announce the launch of our new strategic communications company, Avid Core. We’re launching as a small, nimble team working on big, complex issues and we’re hungry to sink our teeth into new challenges.

Most importantly, we’re launching as the kind of company we are proud to be a part of. A lot of people start businesses out of necessity. We had other options in our field but realized that we could create more opportunities for others and create the kind of firm we have always wanted to work for by starting it ourselves from the ground up.

When we decided to establish Avid Core—more than six months ago—there was no way we could have predicted the environment we’d be launching into. We always knew it would be a challenge. Both of us have young kids (three years, one year, and six months old) and balancing our families, our regular workload, and the nascent stages of a company was a formidable task from the start. Adding the COVID-19 pandemic on top of everything makes the idea of launching a company seem crazy. But we think it would be crazier not to launch.

In times of uncertainty and crisis, it’s important to take control of the things that you can. For us, this means launching Avid Core and introducing ourselves to the world. While we planned to host a launch party, to set up introductory meetings with potential clients and partners, and to attend a flurry of networking events to get Avid Core’s name out there, now it seems that the tried-and-true sales practice of “knocking on doors” will be replaced by the dings of web conferences and the Muzak of conference call systems.

Our launch looks a little different than we originally intended, but it has inspired the type of creative and out-of-the-box thinking that we hope becomes synonymous with Avid Core.

We are passionate about helping our clients achieve their goals and about serving as reliable partners who balance process and progress to strategically move projects forward. These founding principles guide all our work and decisions.

We’re confident that we will get through this challenging time as a community and that we will rebuild in a way that is better than before. Our hope is that Avid Core can help with that.

— Virginia Quiambao Arroyo & Amanda Roberts